Logistics refers to the detailed coordination and implementation of complex operations involving the flow of goods from origin to destination. It encompasses everything from transportation, warehousing, inventory management to order fulfilment. In simple terms, it’s about getting the right product to the right place at the right time, efficiently and cost-effectively.
The logistics industry plays an important role in today’s global economy. For businesses, especially in the supply chain, e-commerce, and logistics sectors, understanding and using logistics is key to staying competitive. It impacts customer satisfaction, cost management, and overall business success.
Efficient logistics services are particularly essential in regions like the GCC and MENA, where rapid economic growth and increased trade activities demand seamless supply chain operations.
By mastering logistics, companies can enhance their operational efficiency, reduce costs, and improve customer satisfaction.